The Success of Ford Motor Company Research Paper

The Success of Ford Motor Company - Research Paper Example According to the paper we highlight some of the issues mentioned in the case and support it with research in the automobile industry domain. The focus is restricted to the US automobile market; though we need to consider the global car market since the automobile industry is global in nature. Manufacturing, Research and Development and raw materials are often sourced from across the globe. Similarly, products manufactured in one country are often exported and sold in several other countries. Here, we are discussing the case in the context of the automotive industry in US. There are references to the global environment also. Some of the peripheral aspects of the case also deal with the global scenario. From this discussion it is clear that the company was operating in a highly competitive US market. The US market was marked by consumers who were facing the brunt of a slow-growth economy with several macro-economic indicators at an all-time low. Naturally, this led to the demand for highly efficient automobiles. The concerns were with maximizing the value of every dollar earned. This was applicable to all consumer durable products. The political setup was stable and emphasized robust economic growth. Socio-economic forces tended to be positive for all the consumer durable goods that dominated the market. The environment was technology intensive and it permeated to all classes of products, more especially in the area of communication services. In automobile industry, hybrid cars, electric vehicles and traditional gasoline and diesel vehicles with higher fuel efficiency were making their presence felt. The industry was driven by the car manufacturers. Supplier power was low since they could not bargain for higher prices easily. Additionally, there were more suppliers who could cater to automobile companies.